Brennan Martin - UX Design Wellington

CSNZ (Cancer Society New Zealand) received budget to create a new digital strategy and thus build a new website and app that would serve huge amounts of content to the multiple types of user segments that access their platforms.

CLIENT

The Cancer Society of New Zealand

ROLE

Stakeholder Workshops

Online Survey Creation

Regional Focus Groups

UX Report

What are we making, who
are we making it for and
what do they need?

That was the title of the first workshop I ran with CSNZ stakeholders. It was apparent in our kickoff meeting that CSNZ had plans to build new "things" but weren't quite sure what their audience looked like as a whole. This workshop crystallized the project goals, assumed audience, research methods and project outputs.

A reason
for being

Needless to say, the project was of a sensitive nature and sometimes required mindful language and a gentle approach. To avoid coming across as "a website guy" I insisted on doing voluntary focus groups with various user groups to completely understand their current journey and specific needs. In doing this, not only did I understand the vast variety of users, but also who CSNZ is in the eyes of the public and what types of information they need.

Drawing the conclusion

After multiple focus groups at CSNZ-provided accommodation around Wellington and a great response to a number of online surveys I had a good idea of where CSNZ should be focusing their efforts when it comes to online information.

I found that their online content was quite vast, but sporadic and didn't follow much of a sequence. Most people were on a journey, and wanted to receive the right info at the right time to help them on their journey, Interestingly, only half of the users were people with a diagnosis. The rest was made up of family members, children, research institutes, medical centers and 3rd party organisations.

Results, recommendations and high-level design ideas for app and web were presented to the project team which lead to another research report to be done on the "Daffodil Day" sister-site.

The CSNZ project became a very special one to me. Immersing
myself into such a supportive and nurturing world brought about a
sense of humility in me. Although it was largely digital-focused, in
some way, I feel like I provided some value to people who need it,
whether it's with a new website, or the ability to provide an opinion
or just the countless laughs we had over coffee and muffins.

Testimonials

Cancer Society of New Zealand

"We were very impressed with the UX work Brennan did for us in 2019. he took the time to understand our environment, our organisation and guided our thinking and understanding around what users want from a digital experience.""

Mary Direen - Communications and Marketing Manager

Testimonials